I can appreciate that someone is trying to market beer to women—really, I can. But this is totally missing the mark. Instead of degendering beer marketing, this is making it so, so much worse. Pink? Light? Low carb? Sweet? In a six pack that looks like a purse? And I’m supposed to fall all over myself to drink it because I’m a woman? Get out of here with that nonsense and get me a pale ale.
Wow, I hate beer, and now I think I hate it even more… Just threw up a little in my mouth. It probably tastes as bad as this marketing is. Fuck off, whoever came up with this shit! I would rather a bucket of beer—or better yet, just give me a fucking vodka bottle. Hell, I’d prefer moose piss to this silly shit. /not buying it
Wow. This is bad. This is really bad.
Is this serious? Because when I scrolled through this on my Dash, before I read any of the text, I thought it was someone’s horrible Paint drawing.
[Jen] LOL Honestly, I can see how it appeals to some people, but their big mistake is creating an umbrella assumption of what an entire gender wants from beer. What I want? A beer brewed by a monk in Belgium who has taken a vow of silence so I can’t hear about what he thinks I want, just that I know that he makes a damn fine ale.
Wait, this is real? I’m almost more offended by the font choices than the message. Nice Curlz, jerks. I hope the beer itself is also pink, and I hope you can trade in UPC labels from the 6 packs to buy Sex and the City DVDs.